The road ahead for CBD

CBD News Blog – CBD has established a place in the market with over one-quarter (28%) of adult Americans (over 60 million consumers) having tried CBD at some point—including regular and occasional users—according to NMI’s cannabis study conducted in March 2020.

By October 2020, NMI research found that nearly 1 in 10 adult U.S. consumers (9%) reported using a CBD product within the past 30 days. Millennials are taking the lead on CBD, with 13% indicating past 30-day use of CBD products. Contrast that with Boomers/Seniors at 5% use in the month prior.

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