Coronavirus, Counterfeits & Cannabis: Protecting CBD Brands During a Pandemic

CBD News Aggregator – 2020 will always be remembered as the year of coronavirus. In the retail marketplace, people were driven away from physical retail stores and became increasingly reliant on remote shopping. Also, many nervous consumers dealing with pandemic-induced stress and sleeping disorders have been embracing the relatively new marketplace of cannabidiol (CBD) products. 

Unfortunately, this dynamic has created a perfect storm for fraud, as scam artists hide behind the anonymity of the internet and prey on unsuspecting consumers with subpar, fake and/or counterfeit CBD goods. 

With snowballing fraud now jeopardizing the growth of the industry, it has become absolutely critical for manufacturers and distributors of CBD products to quickly stem the tide of abuse and guard against any further erosion of the relationship between consumer expectations and the CBD industry. Luckily, the United States Patent and Trademark Office (USPTO) and many online retail outlets now have tools available to help protect CBD brands and their customers from online scams.

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