CBD News Aggregator – As more states begin to reopen, brick and mortar retailers are faced with new challenges in order to create an environment that shoppers are comfortable re-entering, and desire to be a part of.
With e-commerce sales of hemp and CBD products booming since the start of the pandemic, and in-store sales noticeably dropping off, drawing people back into traditional, brick and mortar hemp and CBD stores poses a big challenge and new questions. While each store has its own unique situation, at its core, the solution for driving foot traffic seems to be rooted in education and community.
Griff Conti, Owner of Franny’s Farmacy – Westport, is no stranger to the cannabis plant, nor is he a novice at understanding the power that education and community have in the cannabis industry. In 2018, Conti was named Recruiter of the Year by Bradsby Group, a nationally recognized, employee-owned, boutique recruiting firm based in Denver, where Conti developed and launched their cannabis division. It became the fastest-growing division of the company.
In 2019, Conti served as a delegate for the World Cannabis Congress in 2019, in St. John, New Brunswick, Canada. He was joined by more than 600 of the world’s leading scientists, researchers, policymakers, and industry experts for an exclusive, education, and discovery conference. Now in 2020, Conti is on a mission to educate consumers about the life-changing potential of cannabis that has been wrongly stigmatized and misunderstood for the last generation through his latest endeavor – opening his own Franny’s Farmacy near his hometown in Westport, Connecticut.