Martha Stewart, the 78-year-old entrepreneur who built a wildly successful media empire and lifestyle brand, turned her attention last year to cannabis. Stewart is now working with Canadian company Canopy Growth to develop a line of CBD products for pets.
That partnership is expected to bear fruit by September when Canopy Growth plans to launch a line of CBD products for pets designed with Stewart as a consultant. The project with Stewart is part of a wave of new products from Canopy Growth, including a host of cannabis-infused beverages such as Tweed Houndstooth & Soda and Tweed Bakerstreet & Ginger.
But the CBD for pets venture could rank among the company’s biggest endeavors yet. Stewart still commands a massive audience as a household name, with about 7.3 million readers of her publication Martha Stewart Living. Her fans are 90 percent women with an average age of 55 and a median household income of $82,175. That’s a powerful demographic.