WASHINGTON — New Frontier Data, the global authority in data, analytics and business intelligence on the cannabis industry, in partnership with payments innovator Square, releases the first volume of its newest CBD series, U.S. CBD Consumer Report: Archetypes and Preferences. Based on the largest U.S. CBD consumer survey to date, this first-of-its-kind report analyzes and outlines nine unique consumer and non-consumer archetypes.

“Our research shows that 1 in 5 Americans have used CBD, which demonstrates a major jump in consumer interest in the sector,” said New Frontier Data Founder & CEO Giadha Aguirre de Carcer. “While this phenomena is taking root across many other regions such as Europe and Latin America, the United States continues to represent the largest CBD market; understanding its CBD consumers is therefore a priority for enterprises within both the legal cannabis industry and a multitude of mature sectors.