Despite a long association with its relative tetrahydrocannabinol (THC), cannabidiol (CBD) is now enjoying its time in the spotlight as the darling of health and wellness enthusiasts. Found everywhere from big-box retailers to luxury boutiques targeting affluent consumers, products that include CBD on their ingredient labels have found their way into the mainstream market. Beauty creams, muscle-soothing ointments, anxiety-reducing drops and vitamin supplements now include CBD, a sought-after ingredient for consumers seeking to optimize their health.
With a cultural shift that led families to view animals as important members of their households, consumers now take steps to ensure the health of their pets through the same, or similar, methods they would choose for a child. They are willing to invest in products that will yield the benefits they’ve witnessed in animals from other families or through their own experiences. Julianna Carella, founder and CEO of Treatibles, believes that over the last year, major progress has been made, as pet parents recognized the benefits of CBD and understood the need for quality.
“They are more inquisitive about the source, quality standards, truth in labeling, lab testing and access to results,” she explains. “And, of course, they are witnessing the benefits. Pets that were unable to get onto furniture without assistance are now jumping up with ease; pets that were reactive on their daily walks are now enjoying the sights and scents without the anxiety.”