Herbfluence Cashes in on the Budding Cannabis Industry

Herbfluence is clearing the haze around influencer marketing.

The Virginia Beach-based company solves a problem that is a result of strict advertising laws. Because marijuana is still illegal at the federal level, social media platforms like Facebook and Instagram and digital media companies like Google have taken steps to protect themselves by adopting bylaws prohibiting the use of their sites for the promotion of any related products. In comes Herbfluence.

“These digital platforms have extremely limited advertising opportunities,” Founder and CEO Tyler Knight told Inno. “Social media influencers have become a main way for brands to promote their products and services to their immediate followers.”

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