With America largely confined to their homes, the stress of the coronavirus pandemic a daily strain on the mind and body, maybe now – more than ever – engaging in wellness could be key to making or breaking many people over the duration. While many have seen nutrition slip, the toxic nature of processed foods and, often, harsh prescription drugs are bound to make the “lockdown” worse.
So, maybe it should come as no surprise that some current and former athletes are becoming more actively engaged in the wellness business channel. According to the Global Wellness Institute, the market was worth $4.5 trillion in 2018.
While many athletes may lend their brand to certain products, former NASCAR and IndyCar driver Danica Patrick is well-aligned with wellness. So much so, that she has invested in beam (yes, with a lowercase “b”). a CBD company featuring a variety of products. While she won’t say how large her percentage is, Patrick was part of a first-round $5 million seed investment