In this week’s edition of our trend tracker, the importance of the health and wellness trend can be seen in full force. This can be seen in an array of new products, from teas that boast a functional benefit – be it focus, sleep or gut health – to honey infused with CBD and fortified vegan protein drinks. Here is FoodNavigator’s weekly roundup of new products hitting the shelves in Europe.

Our Take: Pure Midwest products use an ultra sonic homogenizer to increase the bioavailability .. which is one of the specific reasons why customers tell us our products just seem to work better than other products on the market. When you have that, combined with tinctures… you could feasibly put CBD into whatever food that you are eating in an extremely high grade form.. instead of investing in multiple different snacks or treats. Just a thought.