Sports Illustrated CBD Product Development Announced

With the growing acceptance of cannabidiol (CBD) use among athletes in recent years and the passage of the 2018 Farm Bill, it was only a matter of time before the Sports Illustrated name started appearing on CBD products.

Sports Illustrated brand owner Authentic Brands Group (ABG) and CBD-infused wellness product distributor Sentia Wellness have announced a partnership to develop, produce, and distribute CBD-infused Sports Illustrated and Sports Illustrated Swim-branded topical products.

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